In part 1 of the SEO blog we got an insight into how search engines work and how you can go about informing them of your website’s existence. In this part we will have a look at some of the key factors that will help you get listed at the top of the search engines.
It’s true that each search engine has their own formula to decide how a website is to be ranked. It’s also true that search engines change that formula from time to time, google is famous for it. Search engines change formula to prevent some people from cheating. For example, it was quite well known that google was ranking websites higher based on the number inbound links coming into the site. This lead to a bunch of cowboys setting up “link farms”. Link farms are simply collections of hundreds and thousands of web domains with a sole purpose of linking into their client websites to get it a higher ranking. Google soon worked this out and websites are now penalised for employing this technique and consequently their formulas have got much more sophisticated.
Nevertheless, there are key factors that can help rank your website higher. They are:
1. The repeated use of relevant keywords
- If your business is about selling cars then try using the words “Cars” often as you can. Search engines will think that your websites have something to do with cars and then rank you higher when someone types in “cars” in a search engine.
2. Internal linking between the pages of your website
- Creat links between your pages, this adds credibility to your website because the Search engines will see that the content is all related.
3. Regularly update and add new content
- Convince the search engines that your website is active and has upto date relevant information on it. Search engines love this!
4. Add inbound links from credible sources
- Search engines have worked out how to get past “link farms” but they are still very interested in the inbound links from relevant websites. If you are selling cars and your websites has links coming in from mechanics and car enthusiast website then it will considerably help your rankings.
SEO can be an involved process and having an expert on board will certainly make the difference. But employing these techniques will go a long way to help your website go up the rankings.
Arjun Thandi
EVUCAN Web solutions
http://www.evucan.com