Be broad abroad
Michael Norton knows a thing or two about growing businesses across borders. When he joined PayPoint, his first job was as International Director. He’s now MD and has recently authored a report on e-commerce trends in the UK. One of the points we noted with interest was this one:
“36% of businesses have been able to grow through access to global markets as a result of trading online”
Michael suggests that to make a success of trading overseas, it’s important to present a wide range of payment methods as cultures (and naturally currencies) differ. For example, did you know that payment by credit card in the UK is high whereas in Germany it’s much lower so will put off customers if this is the only option you offer on your site.
There’s information on the topic of online payments on Michael’s site and we’ll be back soon with more information on the topic of going global!